Tissue paper or simply tissue is a lightweight paper or, light crêpe paper. The global tissue paper market is expected to grow at a compound annual growth rate (CAGR) of four point five percent (4.5%) during 2019-2024.
Tissue papers are manufactured using the pulp of hardwood and softwood trees, water and chemicals. The production process for a tissue paper primarily involves pulping and retting, adding color or components to strengthen or soften and enhance the water-holding capacity, and ultimately pressing the product to mold into the required shape.
Tissue papers are primarily used for sanitation and hygiene purposes. They are convenient to use and most suitable for cleaning and drying wet surfaces. For household and commercial purposes, they are widely used in the form of paper towels, wet and pocket tissues, napkins and toilet rolls.
A napkin, serviette or face towelette is a rectangle of cloth or tissue used at the table for wiping the mouth and fingers while eating. It is usually small and folded, sometimes in intricate designs and shapes. The word comes from Middle English, borrowing the French nappe—a cloth covering for a table—and adding -kin, the diminutive suffix.
Rising awareness among general population in regards to health and hygiene, coupled with booming hospitality and tourism sector are expected to drive industry growth over the coming years.
Nigerian tissue consumption still falls significantly behind developed markets. Per capita usage in Nigeria stands at only zero point three (0.3) kilogrammes per year, compared to thirteen point five (13.5) kilogrammes in North America, eight point seven (8.7) kilogrammes in Western Europe and three point nine (3.9) kilogrammes in South Africa in 2016.
At the same time, Nigeria’s unmet potential for retail tissue alone (excluding AfH sales) is estimated to be well over six hundred thousand (600,000) tonnes.
Growth in incomes, population growth and habit formation have been the main drivers of demand over the past few years.
While economic slowdown affected the demand to some degree, positive population trends and habit formation will carry the momentum forward, further supported by focus on more affordable products to meet the demand of the vast low-income consumer base.
The market for paper serviette is national .With a population of over two hundred million (200,000,000) people, Nigeria is a large, expanding and sustainable market for paper serviette.
