Cryptocurrency and blockchain are exciting spaces to be in at the moment, but how can you make sure your project gets the visibility it needs to succeed?
Influencer marketing is a powerful way to ensure that your audience sees your product or service as relevant, effective, and worthwhile—and it’s rapidly gaining momentum in cryptocurrency and blockchain companies.
To learn more about this trending marketing strategy, keep reading to find out what crypto influencer marketing entails, who the top influencers in this space are, and how you can ensure that your crypto business benefits from influencer marketing.
What is influencer marketing?
Influencer marketing is a form of marketing where companies engage with content creators and influencers to promote their brands, products, and services. In a world where authenticity is one of the most important factors for people, influencer marketing is becoming an increasingly popular way for companies to connect with their audience.
The blockchain space has had a recent surge of influencers who have been able to carve out their niche by using social media platforms like Twitter, YouTube and Facebook as well as blogging sites like Medium and Steemit.
As such, there are some key aspects of blockchain-related influencer marketing that are worth noting
1) Audience - because the cryptocurrency market is still young, many cryptocurrencies do not yet have a large base of users and investors. However, due to mass interest from the public about blockchain technology more specifically cryptocurrencies over the past few years, we've seen more social media users and investors getting involved in this market which means more potential for new audiences
2) Effort - One major downside that influencers face when trying to find opportunities related to crypto assets is how much effort they must put into it. There's a significant time investment required to produce high quality content on any subject, but this is even more pronounced when it comes to creating videos or articles about a topic like blockchain.
3) Rewards - There are also issues of compensation and rewards in regards to influencer marketing. Companies will typically offer a product free of charge or make it available at a discounted price to influencer as compensation for them mentioning them in their posts or videos.
4) Platforms - Different platforms can serve different purposes for marketers looking to reach specific audiences.
What is the role of influencers in the blockchain space?
It is no secret that blockchain is a hot topic and the rise in popularity of cryptocurrencies has only fueled the fire of this phenomenon. With more people joining the crypto space every day, influencers have become an integral part of all aspects of blockchain marketing.
However, with the sheer number of influencers in the space, it can be difficult to know who to trust or what role they play. Crypto influencers are often classified as either content creators, journalists, and bloggers or as investors in cryptocurrency.
They may also use their social media platforms to advertise products and services related to digital currencies. When researching crypto influencers on social media, it is important to make sure they post quality content and do not spread false information about coins.
A few great places for discovering top talent include BitcoinTalk Forums, ICO Alerts List, Coindesk's Cryptocurrency Newsletters list of top bloggers by traffic numbers and Coinschedule's most influential list of blockchain investors.
How can influencers help promote blockchain projects?
Influencers are a great way to promote blockchain projects because they already have large followings and reach many people. Often influencers will use their social media platforms to share information about blockchain projects they support, and this can help lead interested parties to the project.
Plus, influencers with expertise in certain areas like investing or blogging may be able to provide more insights that could be helpful for those looking for advice on where to invest their money.
When choosing an influencer it’s important to choose one who has not only knowledge but also passion for the project. When you find an influencer who shares your passion, it’s much easier to work together.
What are some examples of successful crypto influencer marketing campaigns?
With crypto influencer marketing, successful campaigns are typically those that are both informative and entertaining. For example, if you want to promote a new crypto trading platform, there might be a video of somebody trying to trade for the first time, or there could be a video on how to buy your first Bitcoin.
The key is to educate people about something they don't know and also keep them entertained while they learn.
How can blockchain projects find influencers to work with?
Blockchain projects can find influencers to work with by looking at their blog, following them on social media, and engaging with them on platforms such as Twitter.
Doing this allows blockchain projects to see what type of content they create, if they have other blockchain followers, and if they are crypto-savvy.
Projects that want a more targeted approach can use tools like Tawkify, a live video chat app where creators pay per minute. Tawkify connects blockchain entrepreneurs with prominent crypto-related influencers.
Conclusion
The blockchain space is still fairly new and needs influencers to help educate and increase awareness. The best way to do this is by using crypto influencers who have a large following and can bring value to your business.
Briefly, I have found that influencer marketing has a few challenges. It is difficult to find someone with an audience size that matches your goals, as well as difficult to find talent with skillsets matched for what you are trying to promote.
The internet has plenty of tools and platforms available such as SaaS (Software-as-a-Service) solutions, which streamline the process, but it's up to each company or organization decide what will work for them.
