Have you been thinking about starting your own Instagram page? It’s the perfect platform for sharing your brand, connecting with customers, and building your community on social media, so there are plenty of reasons why you might be considering it! 

If so, you might be wondering what the difference is between an Instagram account that’s connected to your business or brand and one that you created as an individual creator or influencer. Which one should you choose? Should you have both? 

If you're a business owner and want to use your brand's Instagram account, then you should make a creator account. If you're not a business owner and are just using your personal account, then it doesn't matter if you make a business or creator account. 

A business account will allow the company to take advantage of features like lead generation through sponsored posts and the carousel feature. 

A creator account will allow an individual user to monetize their posts with promoted content from brands they work with. One of the most important features a business account can have is its bio. It should be 100 characters or less, including spaces and emojis, but you need to get your whole message across in that small amount of space.

What is a business account?

A business account is a personal account with a company name attached to it. This is perfect if you're in the market for a business and want to stand out. By using an account with your company name, people are more likely to be interested in your products or services and connect them with you. 

The downside is that there's no way of separating your personal life from your business life - if you post something about work, people will know. However, this might not matter depending on what industry you're in. Businesses often have employees handle marketing while they take care of other tasks so it's not necessary for them to maintain an individual Instagram page. 

If you're just looking for a way to grow followers then it might be better just to create a new account and start over rather than linking your personal page with your business one.

What is a creator account?

A creator account is an account that is used to share personal content that has been created by the account holder. This is opposed to a business account, which is typically used to share company-generated content. 

If you’re looking to build your following, promote yourself as an artist or showcase your work in general then it might be more appropriate to use a creator account. 

However if you're looking to generate sales from your social media accounts, and not just followers, then it might be best to create and manage separate company accounts. In this way, people can follow the specific page they are interested in and receive updates about products and information related to their interests. 

Furthermore, each company account should have its own distinct voice so people know what they're getting when they follow them. For example, if you run a flower shop then you may want to post photos of flowers but also provide tips on how to get rid of weeds around the home.

How do I switch to an Instagram Business Profile?

In order to switch from a personal account to a business account, you will need to open an Instagram Business Profile. To do this, tap the hamburger menu icon at the top left of your screen and choose Add Business. 

In this pop-up window, enter your business name and click Next to continue. On the next screen you'll need to enter your company name, phone number and email address. 

After this, you can either create or sign into your existing Instagram account. If you're creating a new one, make sure to have all of your information ready in order to complete the sign-up process. Once that's finished, head back over to the Add Business screen and select Finish. Your new profile has now been created! 

Now it's time to set up your profile by adding contact information, uploading your logo and making sure that followers can find their way back to your website from within the app.

Business vs Creator Account on Instagram:which is better

With the launch of Instagram Business, it has become easier to run a business on social media. However, there is still a difference between an Instagram account and an Instagram business account. When deciding which one is right for you, think about how your company identifies itself on social media. 

If you are not as concerned with visibility and want to maintain more control over your posts and content, then you may be better off with an Instagram Creator account rather than an Instagram Business account. 

On the other hand, if you are looking to grow your following and engage new customers, then an Instagram Business account might suit you better. In both cases, make sure that you're following Facebook's community standards by only posting relevant images or videos.

Conclusion

Choosing the right account will ultimately depend on your needs and goals. If you're looking to create ads, then a business account will be best. 

However, if you're just looking to grow your following, then a creator account may be better. Ultimately, the decision is up to you!