A mobile app for your business can be an invaluable tool that allows you to reach out and engage your customers in new ways, attract more clientele, and increase sales. The benefits of having an app are numerous, which is why so many businesses are starting to incorporate them into their plans. 

With the explosion of mobile technology, there’s never been more opportunity to take your business to new levels with a mobile app. 

However, what seems like an easy business win may not be as easy as it seems. Here are eight (8) ways your business can grow with a mobile app, and also what you need to think about before investing in one.

1) An app makes you more accessible

Every business is different, but if you have a mobile app, you have the ability to reach your customers on the go. And with more and more people using their smartphones to manage their lives, it makes sense that they would want to be able to engage with your business via the same device. 

Having a mobile app makes you more accessible for busy professionals who want to engage with your company when it is convenient for them.

2) Apps increase credibility

Mobile apps are a great way to build credibility with your clients, especially if you're in the services industry. Apps can be used as marketing tools that showcase your company's expertise and credibility. 

This is a great way to increase customer trust and make them more comfortable with the idea of working with you. In today's world, it's becoming increasingly important for businesses to have an app because it can help you stand out from the competition. 

When someone searches for something like tax accountant, how many competitors do they think they'll find? Having a mobile app will allow you to get your name on top of their list so that when they search again, there's no question who they should choose.

3) Customers use apps to get more information

Customers want to be able to get more information about your business and products. This can be done through apps that give you the opportunity to showcase your product, service and expertise. 

If your customers are constantly on the go, then a mobile app could be a great way to reach them. You can also use an app to make it easier for customers to purchase items or schedule appointments. All of these things will help you grow your business.

4) Driving customers to an app increases engagement

Driving customers to an app increases engagement. If you have a loyal customer base, an app can be the perfect way to bring them back in with limited-time specials or updates about new products. Apps allow businesses to advertise and market their products or services directly to their customer base, leading to increased engagement on your website. 

More than half of internet users say that apps on their mobile device make it easier for them to find what they want quickly and then buy it. Apps are convenient and allow for purchases without even having to pull out your credit card from your wallet.

5) Earn Through the App Stores

App Stores are a great way for your business to earn money. Apple and Google take thirty percent (30%) of your revenue from the app store, but the remaining seventy percent (70%) goes to you and can be used to advertise your products or services. 

Advertising is a great way to build up customer loyalty by giving them exclusive offers and deals they would not be able to access anywhere else. More than that, it gives customers something to look forward to while continuing their browsing through the app store. 

Exclusive discounts could also work well in this context as these incentives will encourage customers to purchase with haste before their time runs out!

6) Boost Shopping Freequency 

A mobile app is a great way to boost shopping frequency. Apps provide consumers with a convenient way to check inventory and read reviews, compare prices and find coupons. When your company has an app, consumers are more likely to make purchases because they can do it quickly and easily. 

Consumers also have the convenience of making purchases on-the-go from wherever they are. This means you can reach customers that might not otherwise stop by your store or visit your website for research before making a purchase.

7) Provide More Value to Your Customers

Provide Value to Your Customers. Offer discounts, coupons and other deals to your customers through your mobile app. Provide exclusive content and rewards for your most loyal customers. Send push notifications about new products or services that are relevant to them. All of these actions give your customers a reason to come back time and time again.

8) Reduce Operational and Marketing Cost

One of the major benefits of a mobile app is that it can reduce operational costs and marketing costs. For example, you can use your mobile app to take payments from customers which eliminates the need for expensive credit card terminals. 

You can also use a mobile app to allow customers to create online accounts with your company, which eliminates the need for creating and updating paper-based client files. This will save on printing costs and filing cabinets in addition to cutting down on mistakes caused by human error. 

Summary

A mobile app can make your business more accessible to a wider customer base. Whether you're an established company with a brick-and-mortar location or just starting out, there are numerous benefits that come with having your own app.