Are you interested in studying Marketing at the University of Calabar (UNICAL)? This blog post is a helpful guide for understanding the requirements you need to fulfill in order to pursue a degree in Marketing at UNICAL. 

From admission criteria to academic requirements, this post will provide you with all the information you need to get started on your journey to a successful marketing career. Read on to learn more about the requirements to study Marketing at UNICAL.

Overview of the Marketing Program at UNICAL

The Marketing Program at the University of Calabar (UNICAL) is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. This program offers a comprehensive curriculum that covers a wide range of marketing topics, including market research, advertising, consumer behavior, sales management, and digital marketing.

UNICAL's Marketing Program is taught by experienced faculty members who are experts in the field. They provide students with both theoretical knowledge and practical skills through interactive lectures, case studies, group projects, and internships. The program also encourages students to think critically and creatively, as well as develop effective communication and problem-solving skills.

Furthermore, UNICAL offers state-of-the-art facilities and resources to support the learning and development of marketing students. These include well-equipped classrooms, computer labs, a marketing research center, and a dedicated career services office.

Overall, the Marketing Program at UNICAL provides students with a solid foundation in marketing principles and prepares them for successful careers in various industries such as advertising, sales, market research, brand management, and digital marketing. 

Whether students aspire to become marketing executives, entrepreneurs, or consultants, UNICAL's Marketing Program offers the necessary knowledge and skills to excel in the field.

Admission Requirements for Undergraduates

To be eligible for admission into the marketing program at the University of Calabar (UNICAL), candidates must meet the following requirements:

- They must have a minimum of five (5) O'Level credits in subjects including Mathematics and English Language, as well as any three (3) other relevant subjects.

- They must score a minimum of 180 in the Unified Tertiary Matriculation Examination (UTME) and choose marketing as their preferred course of study during UTME registration.

- They must also participate in UNICAL's Post-UTME screening exercise and score the minimum cut-off mark for marketing.

It is important to note that meeting these requirements does not guarantee automatic admission into the program. Candidates will be considered based on their performance in the UTME and Post-UTME screening exercises. Successful candidates will be offered admission and required to pay the acceptance fee and other fees as stipulated by the university.

Admission Requirements for Direct Entry Candidates

For candidates who wish to apply for admission into the marketing program at the University of Calabar (UNICAL) through Direct Entry, there are certain requirements that must be met before they can be considered for admission. 

Firstly, candidates must possess an A’Level certificate or its equivalent in any of the following subjects: Economics, Business Studies, Accounting, Statistics, Mathematics, and Government. Alternatively, candidates can also apply with a National Diploma (ND) or Higher National Diploma (HND) in Marketing, Business Administration, or any other relevant discipline.

In addition, Direct Entry candidates must also meet the UTME requirements of the institution, which includes obtaining a minimum of five credits at the O’Level in not more than two sittings. These credits must include English Language, Mathematics, Economics, and any two other relevant subjects.

It is important to note that Direct Entry candidates are also required to participate in the UNICAL admission screening exercise and meet the institution’s cut-off mark for admission into the marketing program. 

With these requirements fulfilled, Direct Entry candidates can apply for admission to study Marketing at UNICAL and kickstart their journey towards a successful career in the field.

Cut-off Mark for Marketing at UNICAL

The cut-off mark is the minimum score required by a candidate to be considered for admission into a particular course. In the case of studying marketing at the University of Calabar (UNICAL), the cut-off mark varies from year to year depending on factors such as the number of applicants and the capacity of the department.

Typically, the cut-off mark for marketing at UNICAL is determined by the Joint Admissions and Matriculation Board (JAMB), which conducts the Unified Tertiary Matriculation Examination (UTME). To be eligible for consideration, prospective students must meet the JAMB-set cut-off mark for UNICAL, which is usually around 180.

It is important to note that meeting the cut-off mark does not guarantee admission into the marketing program at UNICAL. Admissions are based on merit, and candidates with higher scores are more likely to be admitted. It is advisable for aspiring marketing students to aim for a score above the cut-off mark to increase their chances of admission.

The cut-off mark for marketing at UNICAL may also vary for Direct Entry candidates, who are those with a diploma or NCE qualification seeking to gain admission into the program. Such candidates are advised to contact the admissions office or visit the UNICAL website for information on the specific requirements and cut-off mark for Direct Entry admission into the marketing program.

How to Apply for Admission to Study Marketing at UNICAL

To apply for admission to study Marketing at the University of Calabar (UNICAL), prospective students are required to follow the guidelines outlined below:

1. Visit the UNICAL Post-UTME portal on the University's official website and create an account by providing necessary personal details such as name, email, phone number, and a valid password.

2. Complete the online application form by providing your educational qualifications and relevant information requested.

3. Upload scanned copies of your O'level result(s), JAMB result(s), and passport photograph.

4. Submit the completed form online and print out the application slip and payment receipt.

5. Pay the screening fee using any of the payment options available on the portal. Note that the fee is subject to change, so check the portal for the current amount.

6. After payment, return to the portal and print out the screening acknowledgment slip.

7. Attend the screening exercise on the scheduled date, time, and venue with your acknowledgment slip, JAMB result, and other required documents.

Prospective students are advised to follow the above-listed steps carefully to avoid any complications in the application process.

Documents Required for Admission Screening Exercise

To be considered for admission into the Marketing program at the University of Calabar (UNICAL), candidates must provide certain documents for the screening exercise. These documents are:

1. O'level Result: Candidates are required to present their original O'level result(s) with at least five credits, including Mathematics and English Language. The result should be from recognized examination bodies such as WAEC, NECO, GCE, etc.

2. JAMB Result: Candidates are required to present their original JAMB result with a minimum score of 180. The JAMB result must be from the current or preceding year.

3. Birth Certificate or Declaration of Age: Candidates are required to provide a valid birth certificate or a declaration of age.

4. Local Government Identification: Candidates must present a local government identification or an attestation letter from a local government area.

5. Passport Photograph: Candidates are required to provide a recent passport photograph.

Candidates should note that any false information provided during the screening exercise may lead to the disqualification of the candidate. Therefore, it is important to provide accurate information and ensure that all documents provided are genuine.

Acceptance Fee and Other Fees Payable by Newly Admitted Students

Once you have been admitted to study Marketing at the University of Calabar (UNICAL), there are certain fees that you will be required to pay as a newly admitted student. The acceptance fee is the first fee you will need to pay in order to secure your admission. This fee serves as confirmation of your acceptance into the program.

Apart from the acceptance fee, there are also other fees that you will be expected to pay. These include tuition fees, accommodation fees (if you choose to live on campus), and other miscellaneous fees such as registration fees, library fees, and laboratory fees.

The exact amount for each fee may vary from year to year, so it is important to check with the university's website or admission office for the most up-to-date information. It is also important to note that these fees are subject to change and it is advisable to budget accordingly.

Paying the required fees promptly is crucial to ensure a smooth enrollment process and to avoid any complications with your admission. Failure to pay the fees within the stipulated timeframe may result in the forfeiture of your admission.

As a newly admitted student, it is important to plan and budget for these fees in order to have a seamless start to your academic journey in the Marketing program at UNICAL.

Duration of the Marketing Program at UNICAL

The Marketing program at the University of Calabar (UNICAL) is a four-year undergraduate degree program. During this period, students will undertake a wide range of courses in marketing, advertising, market research, consumer behavior, and other related fields. The program is structured to provide students with a deep understanding of the principles of marketing, as well as the skills and knowledge necessary to apply these principles in real-world contexts.

Students will also have the opportunity to undertake practical projects and internships, giving them hands-on experience in the marketing industry. This exposure will help to prepare them for a wide range of careers in the marketing field, including positions in marketing management, advertising, market research, and sales.

Upon successful completion of the program, graduates will receive a Bachelor of Science degree in Marketing from UNICAL. With this qualification, they will be well-prepared to enter the workforce and embark on a rewarding career in the dynamic and fast-paced world of marketing.

Career Opportunities for Graduates of Marketing at UNICAL

After successfully completing the marketing program at UNICAL, graduates have a wide range of career options to choose from. Marketing graduates can work in various industries such as advertising, public relations, market research, sales, and marketing management.

One of the most popular career options for marketing graduates is working in advertising agencies. As a marketing graduate, you can work as an advertising manager, account executive, copywriter, or media planner. You can also work in public relations firms, where you can help companies build and maintain positive relationships with their stakeholders.

Market research is another area where marketing graduates can find career opportunities. In this field, you can work as a market research analyst, where you will be responsible for analyzing data to help companies make informed decisions about their products and services.

Marketing graduates can also work in sales, where they can work as sales managers, sales representatives, or sales executives. As a sales manager, you will be responsible for managing a team of sales representatives and ensuring that they meet their sales targets.

Overall, the marketing program at UNICAL equips students with the skills and knowledge needed to succeed in various marketing-related careers. With the right skills and experience, marketing graduates can expect to have a fulfilling and rewarding career.

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