An air freshener is a product that usually releases scent to remove unwanted odors in an enclosed area. It contains different additives, such as aerosol propellants, scents, and chemicals such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize unwanted odors.
Usually, air fresheners are used in workplaces, classrooms, hospitals, clinics, theatres, shops, restaurants, hotels, fitness clubs, and cafes. Apart from indoor environments, air fresheners are also employed in airplanes, cars, buses, boats, and trains.
The market size was USD 11.71 Billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of four point fifty-three percent (4.53%) over the forecast period to USD 16.69 Billion by 2028.
The air freshener market is a booming industry driven by a growing demand for hygienic and clean air in residential, commercial, and automotive sectors. With increasing disposable income, consumers are willing to spend more on air fresheners that offer a refreshing and pleasant scent in their living spaces.
Moreover, the need for eco-friendly and natural air fresheners is on the rise, as consumers become more aware of their impact on the environment. The market offers a diverse range of air fresheners, including sprays, aerosols, plug-ins, and reed diffusers, with each product catering to different applications.
Market Segmentation:
By Type of Product
Electric Air Fresheners
Candle Air Fresheners
Aerosol Air Fresheners
Gel Air Fresheners
Other
By Application
Commercial Or Corporate Sectors
Automobiles
Households and Residential Areas
Hospitals Or Healthcare Units
The demand for air fresheners in Nigeria has been on the rise, with more people recognizing the need for these products in their homes and workplaces.
If you are interested in producing air fresheners in Nigeria, there are certain steps you need to follow to ensure that your products are of high quality and meet the needs of your target market. In this article, we will take a look at the steps involved in producing air fresheners in Nigeria.
Step 1: Research the market
Before you start producing air fresheners, it is important to conduct market research to determine the demand for your products. You need to find out who your target market is, what their preferences are, and what types of scents they are interested in. You can conduct surveys, focus groups, or gather data from existing market research reports to help you make informed decisions.
Step 2: Develop a business plan
Once you have conducted your market research, you need to develop a business plan. This plan should outline your business objectives, target market, marketing strategy, production processes, and financial projections. Your business plan will help you to stay focused and make informed decisions as you move forward.
Step 3: Source for raw materials
To produce air fresheners, you need to source for raw materials such as fragrances, solvents, and bottles. You can find these materials from local suppliers or import them from other countries. It is important to ensure that the materials you source are of high quality and meet the necessary standards.
Step 4: Set up your production facility
You need to set up a production facility where you can manufacture your air fresheners. The facility should have adequate space for production, storage, and packaging. You also need to ensure that the facility meets the necessary health and safety requirements.
Step 5: Develop your air freshener formula
The formula for your air freshener will determine its effectiveness and quality. You need to experiment with different fragrances and solvents to develop a formula that meets the needs of your target market. It is important to test your formula to ensure that it is safe for use and does not cause any allergic reactions.
Step 6: Manufacture your air fresheners
Once you have developed your formula, you can begin manufacturing your air fresheners. The manufacturing process involves mixing the fragrances and solvents according to your formula, filling the bottles with the mixture, and packaging the air fresheners for distribution.
Step 7: Market and distribute your products
Once you have produced your air fresheners, you need to market and distribute them to your target market. You can use various marketing strategies such as social media advertising, flyers, and word of mouth to promote your products. You also need to identify distribution channels such as supermarkets, retail stores, and online marketplaces to reach your target market.
Tips for producing high-quality air fresheners in Nigeria
Use high-quality raw materials: The quality of your air fresheners will depend on the quality of the raw materials you use. You need to source for high-quality fragrances, solvents, and bottles to ensure that your products are of high quality.
Develop unique and appealing scents: To stand out in the market, you need to develop unique and appealing scents that will attract your target market. You can experiment with different fragrances to develop scents that are not commonly available in the market.
Use safe and environmentally friendly ingredients: It is important to use safe and environmentally friendly ingredients in your air fresheners. This will help to protect the health of your customers and the environment.
Test your products: Before distributing your air fresheners to the buyers, it is important to test it.
The air freshener market in Nigeria is a growing industry. According to a report by Research and Markets, the air freshener market in Nigeria is expected to grow at a compound annual growth rate (CAGR) of nine point three percent (9.3%) during the period 2020-2025. The report attributes the growth of the market to the increasing demand for air fresheners in households and offices, the growing population in Nigeria, and the rising awareness of hygiene and cleanliness.
The air freshener market in Nigeria is divided into two main categories: spray and plug-in air fresheners. Spray air fresheners are the most popular type of air fresheners in Nigeria, accounting for over sixty percent (60%) of the market share. The plug-in air freshener market, on the other hand, is a relatively new market, but it is growing rapidly.
Producing air fresher in Nigeria is a very profitable business and would generate a lot of income for the investor.
