Biscuits refer to flour-based baked products that are generally unleavened, hard and flat. They are made using flour, fat (butter or shortening), liquid (buttermilk or milk), chemical leavening agent (baking soda or baking powder), eggs and other ingredients. Most biscuits are usually sweet and can also comprise sugar, jam, cinnamon, icing, chocolate, and ginger. 

On the other hand, some are savory and, therefore, taste like crackers. Biscuits are one of the most popular packaged snacks, which are widely consumed by individuals of all age groups across the globe. Nowadays, they are available in various shapes, flavors, toppings, fillings, and colors. 

People all throughout the world eat biscuits as snacks instead of a full meal. Biscuits are little biscuits with a sweet or salty flavour. Biscuits are inexpensive, simple to prepare, and easily accessible. It has a lengthy shelf life and can be consumed for months.

The global biscuits market size reached US$ 117.5 Billion in 2022. Looking forward, the market is expected to reach US$ 159.2 Billion by 2028, exhibiting a compound annual growth rate (CAGR) of four point nine percent (4.9%) during 2023-2028.

Biscuits are a rich source of essential nutrients, including fibers, carbohydrates and fats, due to which their demand has increased globally. The growing awareness about these product ingredients and benefits among the masses represents the primary factor driving the market growth. Besides this, with the rising health consciousness, consumers are shifting toward healthy snacking options, which represents another major growth-inducing factor. 

Additionally, several leading manufacturers are launching innovative product variants, such as low-calorie, sugar-free, oat-based, nut-based, and high-fiber biscuits in attractive packaging to expand their customer base and gain a competitive edge. This, in confluence with the heavy investments in aggressive promotional activities by key players, is driving the market growth.

Furthermore, the emerging trend of food-on-the-go and the increasing consumption of bakery products due to hectic lifestyles, inflating disposable incomes, and changing dietary habits are catalyzing the market growth. 

Other factors, including rapid urbanization, product premiumization, technological advancements, and easy product availability via online and offline retail channels, are also creating a positive market outlook.


- Crackers and savoury biscuits
- Plain crackers
- Flavoured crackers
- Sweet biscuits
- Plain biscuits
- Cookies
- Sandwich biscuits
- Chocolate-coated biscuits
- Other sweet biscuits


- Flour
- Sugar
- Butter
- Chocolate
- Milk
- Cream


- Rich tea
- Bourbon
- Plain biscuits
- Chocolate coated biscuits
- Filled biscuits

The biscuit market, currently estimated between N 90 billion and N 100 billion, is dominated by Yale Foods (thirty-seven percent (37%)) followed closely by OK Foods Limited with twenty percent (20%) market share. Others on the rung of biscuit manufacturers are A&P Foods Limited and Deli Foods with fourteen percent (14%) and nine percent (9%) market share respectively.

According to Deli foods there exits about sixteen biscuit manufacturers (not sure of date of this claim) operating in Nigeria. They also claim that biscuit consumption in Nigeria is estimated between four hundred and fifty thousand (450,000) to five hundred thousand (500,000) metric tons annually.

Biscuit manufacturing is said to have soared from an annual growth rate to one to two percent (1-2%) to twenty percent (20%) due to the ban on importation of biscuits. The growth rate is mostly driven by Nigeria’s rising population growth and the population growth is also further complimented by an increasingly urbanized market.

The market for bisciut is national. With a population of over two hundred million (200,000,000) people and an estimated national population growth rate of five point seven percent (5.7%) per annum, Nigeria has a large market for biscuit.